Professional Summary
Digital Brand Manager with 7+ years of experience in B2B technology marketing, specializing in website strategy, brand development, content experience, SEO, and creative project management.
Experienced in leading cross-functional initiatives involving internal stakeholders, external agencies, designers, developers, product marketing, demand generation, and sales teams. Strong ability to move between strategy and execution, with a focus on building clear, scalable, and conversion-minded digital experiences.
Core Skills
Brand & Messaging
- Brand strategy
- Positioning support
- Messaging refinement
- Campaign storytelling
- Creative direction
- Brand consistency
Website & Digital Experience
- Website strategy
- Webflow CMS management
- Page planning & UX content
- Resource library organization
- Conversion path optimization
- QA & launch coordination
Content & SEO
- On-page SEO & metadata
- Internal linking
- Content audits
- AEO-friendly content structure
- Resource hub organization
- Blog & resource optimization
Campaign & Marketing Execution
- Landing pages
- Email campaigns
- Webinars
- Gated assets
- Product launches
- Sales enablement materials
Creative Operations
- Agency management
- Contractor coordination
- Design feedback & direction
- Project planning
- Stakeholder communication
- Asana workflow management
Tools & Platforms
Professional Experience
Brand Manager / Digital Marketing Manager
Parsec Automation · Anaheim, CA
2017 – Present
Lead brand, website, SEO, content, and creative initiatives for Parsec Automation, a B2B technology company focused on manufacturing operations management software.
Key Responsibilities
- Own and manage major website initiatives, including page planning, content structure, CMS organization, QA, launch coordination, and ongoing optimization.
- Lead cross-functional brand and digital marketing projects involving product, sales, demand generation, leadership, design, web development, and external agency partners.
- Manage creative output across internal and external contributors to ensure quality, consistency, and alignment with brand standards.
- Support product launches, campaign assets, landing pages, webinars, email programs, resource library content, and sales enablement materials.
- Partner with SEO agencies and internal stakeholders to improve page structure, metadata, internal linking, content organization, and search visibility.
- Translate complex product, manufacturing, and technology concepts into clearer web, campaign, and content experiences.
- Oversee project workflows and priorities across designers, contractors, agencies, and internal collaborators.
Selected Projects & Contributions
Website Redesign & Migration
Led a major website overhaul and migration from WordPress to Webflow, improving site structure, brand presentation, CMS flexibility, resource organization, and digital experience.
Brand Refresh & Creative System
ViewCoordinated with creative partners to evolve Parsec's brand identity, refining brand applications and building more flexible visual and messaging systems.
SEO & AEO Optimization Program
Worked with SEO partners to improve on-page optimization, internal linking, metadata, resource discoverability, and content structure across key website pages.
Resource Library & Content Architecture
Organized and modernized the company's resource library, including blogs, case studies, brochures, webinars, guides, white papers, and videos.
TrakSYS Product & Solution Pages
Led updates to core product and solution pages, helping communicate complex manufacturing software capabilities in a clearer, more conversion-minded way.
Campaign & Launch Support
Supported major campaigns, product launches, webinars, event promotions, and downloadable content through web pages, email templates, landing pages, and digital assets.
Marketing & Product Development Specialist
Pacific Columns
2013 – 2017
Started as a contract designer before growing into a hybrid role spanning design, marketing, and product development. Worked across catalogs, packaging, email campaigns, and retail marketing to help bring products from concept to market.
- Reviewed and refined product pages to improve layout, usability, and customer understanding, helping buyers navigate technical purchasing decisions more confidently.
- Developed B2B and B2C email campaigns, retail collateral, installation guides, and product narratives that supported both national retailers and direct customers.
- Focused on simplifying complex product categories through clearer messaging, stronger visual communication, and improved digital experiences.
- Collaborated with sales, design, and product teams to create practical, customer-focused solutions rooted in research, curiosity, and continuous improvement.
Leadership & Collaboration
- Manage and support creative contributors, including internal designers and external contractors.
- Coordinate with agency partners on SEO, brand, website design, development, and campaign execution.
- Work closely with product marketing, sales, demand generation, and leadership to align creative work with business priorities.
- Provide feedback, direction, and quality control across digital, web, and brand deliverables.
- Build processes that help teams move faster while maintaining consistency and quality.
Selected Strengths
Translating complex technical information into clear marketing experiences
Organizing ambiguous projects into actionable plans
Balancing brand quality with business and timeline constraints
Connecting strategy, content, design, and execution
Managing multiple stakeholders without losing sight of the user experience
Improving digital experiences through practical SEO, content structure, and UX thinking
Education
BA, Intercultural Studies · Minor in Art
Biola University · La Mirada, CA
2012